FORT WAYNE, Ind. (WOWO): A Fort Wayne company famous for making purses and handbags is branching out.
Vera Bradley is going to be doing more than handbags soon. The company has entered into a pair of licensing agreements to provide Vera Bradley-branded home and office products like stationery, as well as coloring, activity and design books based on the company’s iconic patterns.
The company has entered into an arrangement with Lifeguard Press for the stationery and home and office organizational products, transitioning from an internally-managed program and will introduce the expanded line of products in fall 2017.
The company has entered into a licensing agreement with Fox Chapel Publishing for the coloring activity and design books and gift sets, which will be available for holiday 2016.
“We have been working diligently over the last few months to identify the right licensing partners in our focus businesses of home, fashion, and beauty,” commented Sue Fuller, Chief Merchandising Officer for Vera Bradley. “We are very fortunate that there is enormous interest in Vera Bradley in each of these areas and that we are able to be selective and develop relationships with the expert partners that are the best fits for our Company. We expect to announce additional licensing agreements in the future.”
A company press release says one of its main objectives this year was to explore licensing opportunities to strengthen its brand.
