Sierra Club Ads Target Energy Efficiency Bill

INDIANAPOLIS (AP) _ The Sierra Club has launched an online ad campaign calling on Indiana residents to urge their lawmakers to oppose a bill targeting the state's energy-efficiency program.

The banner ads paid for by the Sierra Club's Beyond Coal campaign began appearing Saturday in targeted ZIP codes in Indianapolis and Fort Wayne.

Beyond Coal's Indiana manager, Jodi Perras, says the ads have so far reached about 1.5 million people through Facebook, Google searches and various websites.

The Sierra Club, the Hoosier Environmental Council and other groups oppose legislation which would allow Indiana's industries that use one megawatt or more of electricity to pull out of the Energizing Indiana program. 
The groups say the bill would effectively kill that 2-year-old energy-efficiency program, which has saved enough energy to power nearly 78,000 Indiana homes.