FORT WAYNE, Ind. (WOWO) – The Northeast Indiana Regional Partnership introduced a new brand Thursday aimed specifically at young adults.

Dubbed “Make It Your Own”, the new brand aims to bring adults between the ages of 21 to 45 to northeast Indiana.

A promotional video, which can be viewed below, was also launched Thursday as part of the brand’s introduction.

Our partners in news at ABC 21 report the campaign strives to help grow the 11-county region, as northeast Indiana currently has an abundance of unfilled job positions throughout the region.

Michael Galbraith, director of the “Road to One Million” program at the Partnership, tells ABC 21, on average, there are approximately 6,000 available jobs in the region.