ABC Counting on Storylines to Sell Indy 500

INDIANAPOLIS (AP): Television executives are hoping robust storylines accompanying this year’s Indianapolis 500 will help build interest in IndyCar beyond the signature race. Rich Feinberg, ESPN’s vice president in charge of motorsports production, acknowledges that IndyCar ratings have been challenged in some areas. He says the best way for ABC-ESPN to help build the sport is through compelling story-telling.