$18.2 billion in purchases expected for Easter 2018

"baskets" by anathea, CC BY 2.0

NATIONWIDE, (WOWO) – Easter is upon us, and many areas within the community will be affected, whether it be churches, clothing stores or candy shops.

According to WalletHub, an expected $18.2 billion will be spent on Easter-related purchases this year. According to the study, Americans will spend…

  • $3.2 billion on clothing
  • $5.7 billion on food
  • $2.6 billion on candy
  • $2.9 billion on gifts

On average, each person or family is expected to spend $150 on Easter expenses.

Wait for Easter – Warten auf Ostern” by berti66, CC BY-ND 2.0

In terms of Easter candy, 77% of parents will buy or make Easter baskets for their kids this year.

The most popular Easter basket items include:

  • Chocolate (89%)
  • Non-edible items, such as stuffed animals, books, etc. (79%)
  • Candy with fruits, nuts, etc. (46%)
  • Snacks like granola bars, dried fruit, etc. (44%)
  • Gum and mints (35%)

With all the sweets and sugar that can come along with Easter traditions, 91% of parents plan to discuss eating candy in moderation with their kids. 81% of parents also plan to steal candy from their kids’ stash.

Concerning other Easter traditions…

  • 57.9% of people plan to cook an Easter meal, and 60.1% plan to visit family and friends on Easter Sunday
  • 180 million eggs are purchased for Easter, with 49% of people planning to decorate them
  • 50.5% of people plan to attend church on Easter Sunday

And if you’re considering purchasing a pet rabbit to be given as a gift on Easter, don’t. 80% of bunnies purchased for Easter are abandoned within a year.

Instead, plan an Easter egg hunt or dye eggs for fun holiday activities! 35.1% of parents plan Easter egg hunts for their kids, and 10 million dyeing kits are sold each year.


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